Swemachinist / Spiralcut Media

Machining expertise.
Stories with substance.

I help industrial brands show what their technology can do — and support machining teams with practical technical advice.

I’m Daniel Jansson. CNC machinist, consultant and the creator behind Swemachinist.

Daniel Jansson at the AMB metalworking exhibition
Daniel Jansson · Hands-on CNC experience. A creator’s perspective.

How we can work together.

From a machining challenge to a product story, I bring technical understanding and a practical approach to your project.

01 / MEDIA

Industrial content

Show the application, explain the detail and give your audience a reason to care. Technical content grounded in real machining.

  • Product and tooling demonstrations
  • Short-form video and social content
  • Technical interviews and brand collaborations
02 / CONSULTING

Machining consultancy

A practical sounding board for your next machining challenge. We look at the application, discuss the options and define a useful next step.

  • Machining strategies and method reviews
  • Tool selection and cutting parameters
  • CNC programming and CAD/CAM guidance
03 / EVENTS

Trade-show coverage

Bring the conversations and technology on your stand to people beyond the exhibition floor.

  • On-site filming and product highlights
  • Interviews with technical specialists
  • Content for your channels during and after the event

Selected collaborations.

A closer look at the companies, applications and industry events behind the work.

Seco Tools

Technical content & brand collaboration

A collaboration focused on cutting tools, practical applications and industrial storytelling. Seco announced the partnership in 2023 and its extension in 2024.

Read Seco’s announcement ↗

AMB · Stuttgart

Trade-show media · 2026

Media collaboration for the metalworking exhibition, focused on short-form video and stories from the show floor.

Explore my content on Instagram ↗

Technical webinars with Seco

Guest speaker & technical discussions

I’ve joined Seco specialists for webinars on high-feed milling, dynamic turning and face milling, bringing a machinist’s perspective to practical applications and technical discussions.

Dynamic turning & chip control ↗
Face milling: tools & strategies ↗

On-demand recordings hosted by Seco. Registration may be required.

Meet Daniel

Technical detail.
Human connection.

I founded Spiralcut Media to bring my machining experience into industrial media and collaboration. More than 15 years of hands-on CNC work shape how I approach a process, evaluate an application and explain what matters.

You work directly with me — from the first conversation to the technical details and final delivery. Whether you need content or consultancy, we start with your objective and agree on a clear scope.

Let’s work together

What are you working on?

A product to demonstrate, an event to cover or a machining challenge to discuss? Send me a few lines about your idea and what you want to achieve.

Contact me ↗

Scope and pricing are discussed individually for each project.